Earlier this month, several of us attended the funeral of a friend and police department Commander who died unexpectedly from a medical condition. During the memorial service, I found that over his 26-year career, Larry had earned the Medal of Valor, was selected as the department’s Officer of the Year several times and received numerous other recognitions and awards. Those are all valid and merited acknowledgements of a career and life well-served, but not what I want to focus on with this story.

During the service, the Police Chief communicated a story about one of his early shifts as a patrol officer when Larry was still a senior patrol officer on a sister squad. One early morning, as the Chief was nearing the end of his graveyard shift, he received a message from Larry telling him to meet him behind a business in the south part of town. When he arrived, Larry asked him what section of the newspaper he wanted. They sat there and relaxed for about 30 minutes, just reading the paper, before returning to the station to end the shift. It was that little kindness that first let the Chief feel he was accepted into the force. The story itself is unremarkable except for a timeless message hidden in there. It’s not what we accomplish that matters, it’s how we treat others. This isn’t a new concept and certainly nothing I had an, “A-ha, I’m a genius!” moment of discovery about.

No act of kindness, no matter how small, is ever wasted.” Aesop (circa 650 BC)

“What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” Pericles (circa 495-429 BCE)

Do unto others as you would have done unto you.” Jesus (Matt. 7:12)

Kindness is the language which the deaf can hear and the blind can see.” Mark Twain

This is my simple religion. There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; the philosophy is kindness.” Dalai Lama

People don’t care how much you know until they know how much you care.” Theodore Roosevelt

Do right. Do your best. Treat others as you want to be treated.” Lou Holtz

Never lose sight of the fact that the most important yardstick of your success will be how you treat other people – your family, friends, and coworkers, and even strangers you meet along the way.” Barbara Bush

Be nice.” Alan Brunacini, Phoenix Fire Chief (Ret.)

Greater people have been saying it in better ways for thousands of years.

The only reason at all I’m writing any of this down is because there seems to be an ever-increasing concern about customer service, more specifically, the lack of it. Joan and I suffer from that deficiency of customer service as much as the next person. Long times on hold, dismissive attitudes, no capability to reach the right person to solve the issue or worse, an inability to reach a live person at all! (“Please press 24 if the sky is partly cloudy today…”) At Jomac Oils, we’ve strived to make customer service a non-issue for our customers. You have our home phone, Joan’s cell phone, our email address, even our home address! We guarantee there will be no switch to a call center! We want to hear from you; we want you to reach us! If you do need to leave a message, we’ll get back to you as soon as we get the message. We have always offered a 100% money-back guarantee and we always will! If you use the oil, don’t like it, or just feel like it wasn’t effective enough, simply let us know and we’ll refund the entire cost of the purchase, no questions asked.

You, the customer, are why we exist! You are the reason we created this company in the first place – because we want to serve people by trying to help you live your healthiest life. Personal contact will always be part of treating people right! Try to do the same for others in whatever you do today!

Be kind!